Fractional COO · Commercial development · Operational scaling
From team to company.
We join the leadership team and build the commercial and operational capacity technology startups need to grow.
The model
Leadership capacity when you need it.
Fase To joins the leadership team as a fractional COO or interim leader, not as an outside adviser on the sidelines. We take responsibility for prioritisation, progress and execution together with the team. You get experienced leadership capacity matched to the need, without the commitment and risk of hiring a full-time leader too early.
What we deliver
We build the capacity that makes growth possible.
The engagement is shaped to the situation, but the work usually comes down to three things.
Direction and prioritisation
Clear strategy, realistic priorities and a plan the team can steer by.
Commercial growth
Positioning, go-to-market, sales process and a commercial model that can scale.
Structure and execution
Ownership, ways of working, systems and follow-up that make the plan achievable.
When it fits
Typical situations where we can make a difference.
The company is ready to grow, but isn't quite sure how.
The founder and current leadership carry too much responsibility and too little capacity.
Sales depend on one person and are hard to predict or scale.
The company is growing, but structure and ways of working haven't kept up.
You need experienced leadership that has done this before.
How we work
A short distance from analysis to action.
We don't stand on the sidelines giving advice. We join the leadership team, take operational responsibility and build the capacity together with the team.
Find the bottlenecks
We clarify goals, the current situation and what's actually blocking further progress.
Choose what matters most
We translate the challenges into a few clear actions with ownership and expected impact.
Build it into operations
We drive the work forward together with the team, until new ways of working actually stick.
The founder behind Fase To
Strategic enough to see the whole picture. Operational enough to get it done.
Fase To was founded by Ole-Martin Høyrem, who has a background in strategy and management consulting and several years as COO at a Norwegian technology company in growth. He was there from the first commercial customer to international scaling across three continents, where the company became category leader in Europe. Along the way he worked on strategy, commercial development, organisation, systems and operational scaling.
He's at his best at the intersection of direction and execution, especially once a company has grown far enough that improvisation is no longer enough, but still needs practical, flexible leadership capacity.
Ole-Martin on LinkedInNext step
Has your company outgrown the way you work today?
Let's have a short conversation about the situation — no presentation, no obligation.