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Fase To
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Services

Leadership capacity for the next phase.

We help technology startups find direction, create commercial growth and build the structure that makes growth possible.

Lighthouse on the coast

What we deliver

Three areas that need to work to succeed in phase two.

The engagement is shaped to the situation, but the work usually comes down to direction, growth and execution.

01

Direction and prioritisation

When the company has many opportunities, but lacks a clear direction and shared priorities.

  • Strategy and goals
  • Market choice and positioning
  • Prioritisation of initiatives
  • How the leadership team works

Result: A clear direction the team can act on.

02

Commercial growth

When the product has potential, but the company hasn't built a predictable commercial engine.

  • Go-to-market and value proposition
  • Customer segments and market approach
  • Sales process and pipeline
  • Pricing and commercial model

Result: More predictable, scalable commercial work.

03

Structure and execution

When ambition and sales have grown faster than the organisation and its ways of working.

  • Roles, responsibility and organisation
  • Work processes and systems
  • Goal management and leadership reporting
  • Execution of strategic initiatives

Result: An organisation that can deliver on the growth plan.

Calm coastal landscape with sand and smooth rock

How we join in

We join the business, not just a project.

Fase To adds operational leadership capacity and takes responsibility for driving prioritised areas forward together with leadership and the team.

Fractional leadership capacity

Ongoing capacity over time, without a full-time hire.

Temporary full-time capacity

An operational leadership role for a defined period.

Defined growth engagements

Concrete initiatives such as go-to-market, commercial structure, or establishing a governance model.

What fits best?

Three ways to add capacity.

The choice isn't about what's always best, but about what the company needs right now.

Permanent hire
Traditional consultant
Fase To
Best when
The need is lasting, the role is clear, and the company is ready for a long-term hire.
A defined problem needs to be analysed, assessed, or solved with specialist expertise.
The company needs experienced leadership that both sets direction and creates progress now.
Responsibility
Full internal ownership and long-term responsibility within the organisation.
Delivers analysis, a recommendation, or a defined project. Implementation is often left to the client.
Joins as part of the leadership team and takes decision-making and execution responsibility in agreed areas.
Flexibility
Lower. The role and cost base are harder to adjust as the need changes.
High within a clear mandate, but less suited as integrated leadership capacity.
Role, capacity and duration can be adjusted in step with the need and the phase.
Ramp-up
Recruitment, notice periods and onboarding often mean it takes 6+ months to reach full effect.
Can start quickly once the problem, deliverable and mandate are clearly defined.
A short distance from clarification to operational responsibility and progress.
Commitment and risk
High commitment. A bad hire can be costly and time-consuming to correct.
Lower commitment, but the effect often depends on internal capacity to follow up and execute.
No lock-in period, and flexible capacity when it's needed.

Permanent hire

Best when

The need is lasting, the role is clear, and the company is ready for a long-term hire.

Responsibility

Full internal ownership and long-term responsibility within the organisation.

Flexibility

Lower. The role and cost base are harder to adjust as the need changes.

Ramp-up

Recruitment, notice periods and onboarding often mean it takes 6+ months to reach full effect.

Commitment and risk

High commitment. A bad hire can be costly and time-consuming to correct.

Traditional consultant

Best when

A defined problem needs to be analysed, assessed, or solved with specialist expertise.

Responsibility

Delivers analysis, a recommendation, or a defined project. Implementation is often left to the client.

Flexibility

High within a clear mandate, but less suited as integrated leadership capacity.

Ramp-up

Can start quickly once the problem, deliverable and mandate are clearly defined.

Commitment and risk

Lower commitment, but the effect often depends on internal capacity to follow up and execute.

Fase To

Best when

The company needs experienced leadership that both sets direction and creates progress now.

Responsibility

Joins as part of the leadership team and takes decision-making and execution responsibility in agreed areas.

Flexibility

Role, capacity and duration can be adjusted in step with the need and the phase.

Ramp-up

A short distance from clarification to operational responsibility and progress.

Commitment and risk

No lock-in period, and flexible capacity when it's needed.

Frequently asked questions

The practical details before we start.

Short answers to questions that often come up when a company is considering operational leadership capacity.

What does operational leadership capacity mean in practice?

We join as part of the leadership team, take responsibility for agreed areas, and drive the work forward together with the team. The role is about execution, not just recommendations.

Do you work full-time or fractionally?

Both. The scope is adapted to the company's need, phase, and how much capacity is required to create progress.

Which companies is this a fit for?

Technology startups that have built a product and want to develop the commercial and operational capacity around it. The company doesn't need to have established product-market fit yet.

What sets Fase To apart from a consulting firm?

We don't stand on the outside delivering advice the company then has to implement itself. We join the business, take operational responsibility, and are measured on progress and results.

How long does a typical engagement last?

Some engagements are time-limited, while operational leadership capacity is often delivered over a longer period. The duration depends on the mandate and what needs to be built.

How does a collaboration start?

We start with a conversation about the situation, the goals and the bottlenecks. We then propose a role, priorities and a scope that fits the need.

Next step

Has your company outgrown the way you work today?

Let's have a short conversation about the situation — no presentation, no obligation.

Talk to us