Insights
Perspectives on growth, scaling and execution.
Practical articles for founders and leaders building technology companies from team to company.
Latest insights
More perspectives from Fase To.
What KPIs does a growth company actually need?
How a growth company builds a simple set of KPIs and management signals that gives early warning, clear decisions and less reporting.
Read the article →How to prioritise in a growth company when everything feels important
How a growth company prioritises outcomes, initiatives and ownership when everything feels important, without spreading capacity too thin.
Read the article →Is the company ready to scale?
Five areas a growth company should test before volume increases, and how simple changes can make growth more scalable without over-building the organisation.
Read the article →How to build a sales process that doesn't depend on the founder
A practical guide to making founder-led B2B sales repeatable — from target customer and qualification to sales stages, ownership and the CRM.
Read the article →When does a growth company need a COO?
How to assess whether your company needs a permanent COO, a fractional COO, or a defined operational project.
Read the article →What we write about
What has to be built around the product.
Insights from Fase To are about the challenges that come up when a good product has to become a well-functioning growth company. We write about commercial development, operational scaling and the leadership capacity that ties it all together.
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